Circu-sleeve - a sustainable labeling solution for bottles

  • Innovation,
  • Company

Circular packaging starts at the design stage. OPACKGROUP’s stretch sleeve is applied to the PET bottle without adhesives, making a significant contribution to the recyclability of the bottle packaging. Recycled materials are used during production, and the sleeve is designed for high-quality recycling. Together with recycling partner Morssinkhof-Rymoplast, OPACKGROUP offers a circular water bottle solution—a responsible choice on the path toward a circular economy.

Watch our explainer video how we cooperate with Morssinkhof-Rymoplast to recycle this bottle towards new raw materials

After use, the bottle enters the collection system and is delivered to Morssinkhof-Rymoplast, where the packaging is processed into flakes. Air separation, also known as wind shifting, removes the lightweight sleeve fraction. Next, sink-float separation uses differences in material density to separate the sinking PET from the floating sleeve and cap fractions.

Because the stretch sleeve is applied without adhesives, the washing process is not affected by adhesive residues. After further cleaning, a pure PET stream is obtained that can be reused in high-quality PET applications.

The other material streams also retain their value. The LDPE fraction from the stretch sleeve is recycled into new plastic raw material, while the caps are processed for new applications. A cap-to-cap recycling solution is currently under development.

Key features

  • the sleeve is made from 50% PCR
  • the bottle is made from 100% rPET
  • no adhesives: Because the sleeve fits around the bottle without adhesive, the flexible PE sleeve can be more efficiently separated from the PET material early in the recycling process.
  • unique: The sleeve label is fully recyclable. Equally valuable: this keeps the PET stream free of adhesive residues.

OPACKGROUP

For decades, OPACKGROUP has invested in improving the sustainability of its product portfolio. The family-owned company manufactures high-quality, custom flexible packaging and films for customers worldwide. Across ten locations in the Netherlands, new packaging concepts are continuously developed using extrusion, lamination, flexographic printing, and converting processes. The manufacturer comprises seven subsidiaries (Fardem, Flexpak, Oerlemans Plastics, Oosterwolde Plastic Industry, Perfon, Plasthill and Stempher), which together offer a broad range of packaging and film solutions.

Morssinkhof-Rymoplast

Morssinkhof-Rymoplast is a European plastics recycling group, founded as a family business. Across 13 specialized processing facilities in Europe, the group recycles post-consumer and post-industrial plastics into high-quality recycled raw materials for customers ranging from local plastics processors to global manufacturers. Its core activities focus on the recycling of HDPE, LDPE, PET and PP. By combining industrial expertise, scale and strong partnerships, Morssinkhof-Rymoplast supports the transition to a more circular plastics industry.

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